Psychographic Segmentation: Definition, Examples, and Steps
HTMLpro2026-07-14T06:18:38+00:00Psychographic Segmentation Definition, Examples & How-to ContentHow to Start Segmenting Your AudienceNike Marketing Strategy1.1. What is Demographic Segmentation?Behavioral segmentation is based on population characteristics such as age and gender.Behavioral segmentation However, seeking to attract younger customers, the company created a market segment of drivers in their late 30s and early 40s, then delivered products and